TrillerNet, the company behind the short-form video social app Triller, has acquired sports pay-per-view operation FITE.
It takes Triller into the live-event PPV and streaming space ahead of the 2021 debut of Triller Fight Club, featuring the headline fight Jake Paul vs. Ben Askren in Atlanta on April 17th.
“FITE has been a fantastic partner, and the synergy between the two businesses and teams was clear from day one,” said Bobby Sarnevesht, Chairman and Co-owner of Triller, and Ryan Kavanaugh, Co-owner of Triller, jointly. “With our acquisition of FITE, we bring into TrillerNET their stellar technology, valuable customer and content partner base, and one of the most experienced executive teams in this space.”
Triller has pay-per-view, SVOD and AVOD operations.
“Triller has an exceptionally visionary executive team that is revolutionizing the world of sports and entertainment. We are very excited to be a part of and play a role in this process,” said Kosta Jordanov, FITE Co-Founder and CEO. “As part of the TrillerNet, FITE will become the exclusive global digital distributor of all Triller Fight Club events going forward, and this content relationship is planned to expand in exciting new ways.
Triller is used by musicians, athletes, digital talent and other other opinion formers across music, sports, entertainment, fashion and pop culture.
“With over 10 million users, FITE is the perfect long-form platform for Triller to continue releasing its cultural content spanning fighting, sports, fashion, music and pop culture,” adds Ryan Kavanaugh. “We have officially completed our 360-degree content engine with this acquisition.”
The FITE acquisition follows Triller’s March 9 purchase of live-music streaming platform Verzuz, the popular live streaming music platform founded by music stars Swizz Beats and Timbaland.
FITE has streamed over 5,000 live events over the past 5 years. It has over 10 million users and 4 million registered sports and entertainment fans.