Commenting on the development, Nikolay Orlov, deputy DG for content policy at Tricolor, said: “Tricolor provides broadcasting for its clients at all sites: both via satellite and on the Internet. We are consistently increasing the level of our online presence. Therefore, joining an industry association is a strategic step for the company”.
Tricolor notes that the Internet Video Association has been represented in the industry community since 2013 and today unites the interests of the largest players in the segment of online cinemas and video services in Russia. In 2018, it took part in the formation of an intersectoral “anti-piracy memorandum”. The document was signed by the largest Russian internet companies and copyright holders.
Orlov added: “Fighting the distribution of illegal video content via satellite and online is the basic task of the operator. By joining the association, we will be able to unite our efforts and make our work more efficient”.
Alexey Byrdin, general director of the Internet Video Association, said: “The Association has a long list of common interests with Tricolor. Our cooperation will help the formation and promotion of the joint agenda at a qualitatively new level. I expect new ideas from the Tricolor team and I think that we will be able to exchange valuable experience. I also assume that this agreement will pave the way for other operators intending to develop their own OTT products into the Association”.