The Russian cable operator ER Telecom (Dom.ru) and leading OTT service ivi have announced the start of a new stage of mutually beneficial cooperation.
As a result, the online service on the Movix Dom.ru media platform will be expanded.
In November 2020, the companies jointly testing the Movix set-top box, and since April this year Dom.ru customers have been able to take advantage of the ivi OTT service in all cities the operator is present in.
The partnership with ivi gives Dom.ru subscribers access to an extensive SVOD library of over 100,000 pieces of content including domestic and foreign films, serials, cartoons and shows. It is based on a revenue share model and in t future the catalogue will be expanded through the integration of new libraries from other copyright holders.
Commenting on the development, Igor Sokolov, director for digital products at ER-Telecom, said: “More than 30% of Dom.ru clients watch films, TV series, shows in online cinemas. Over the past two years, their share has doubled. Based on our own analytics, we decided to expand the possibilities of TV viewing and launched a joint offer named “Look” with ivi as well. Now our clients have access to a huge amount of a wide variety of content, including the original content of our partners. At the same time, our users will be able to save up to 40% on TV services”.
Yuri Smagarinsky, commercial director at ivi, added: “We are very pleased with the start of such a large-scale cooperation with Dom.ru. Connecting ivi services has become as simple as possible, and payment from a personal account has made the customer journey as convenient as possible. Ivi has the largest catalog of licensed content in Russia. We have launched a unique recommendation system that generates selections of films and TV series in accordance with user preferences. This makes finding content easy, convenient and very fast. The clients of Dom.ru now have the opportunity to fully experience all the advantages of our service”.
