Sponsored Discovery is TiVo’s targeted advertising solution that dynamically places content promotions into key recommendation carousels to help streamline viewing choices and direct more consumers to the content they want to watch and enjoy. Powered by TiVo’s Personalised Content Discovery Platform, these targeted content promotions are already driving audiences to content across multiple operators in North America. This new deployment in Europe with Vodafone España expands the footprint to over six million homes globally.
Commenting on the development, Walt Horstman, senior VP, monetisation at TiVo, said: “Sponsored Discovery is already helping content owners find new audiences in an increasingly complex discovery journey.
“Vodafone’s adoption of this product will both delight their customers by helping them find relevant content and open new revenue streams for Vodafone, delivering even more value for Vodafone’s relationship with TiVo”.
Ignacio García-Legaz, head of TV, Vodafone España, added: “We are excited to work with TiVo to bring Sponsored Discovery to the VTV platform in Spain.
“In doing so, we are ensuring that content that is relevant to our customers’ tastes and interests is easier to find”.