The Australia-based global TV and digital content producer Switch International has entered into a new agreement with the video platform Alchimie.
As a result, Switch will provide Alchimie’s SVOD channel network with over 6,500 hours of scripted and unscripted content.
Commenting on the development, Frank Brown, Alchimie’s CEO for Asia Pacific, said: “Switch International is a fantastic partner for Alchimie, it has a really strong catalogue full of relevant and entertaining content that’s a perfect fit for many of our channels. Our new agreement combines the quality of programming that Alchimie channels are known for, with the diversity and volume of content our channel editors need to keep all our SVOD channels fresh and exciting”.
Bill Farrow, Founder, Switch International, added: “We’re always on the lookout for new ways to broadcast our shows, and our new agreement with Alchimie gives us the opportunity to introduce more of our catalogue to an increasing number of new SVOD audiences, generating new revenue streams along with a new appreciation for some incredible existing shows”.
