Romania’s RCS&RDS has become the first company in Central and Eastern Europe to adopt the Dynamic Ad Insertion (DAI) format for its digital platforms, working in partnership with Google.
Digi24, Digi Sport and Digi Online have launched the new format, which was developed with the help of Digi Soft IT and is available on the digi24.ro website (desktop and mobile versions). The solution is also being implemented both on the digisport.ro website (desktop and mobile versions), and on the Digi24, Digi Sport and Digi Online applications.
Commenting on the development, Valentin Stirbu, head of digital media at Digi/RCS&RDS, said: “We are excited to reconfirm the innovative vision of the technologies and solutions adopted by the Digi group through this first joint step with Google partners. Moreover, by developing this solution with the help of Digi Soft IT, we show once again the exceptional level of professionalism and experience in digital transformation of our teams.
“The most important benefits that the format brings are both for those who order the insertion of ads, as they ensure precise targeting and reporting, specific only to the online environment, but also for the end user, who will benefit from personalized and relevant content”.
