As a result, it has now completed the group-wide roll-out of the brand.
Commenting on the development, Thomas Arnoldner, CEO of the A1 Telekom Austria Group, said: ‘We are proud that A1 Serbia has now completed the A1 brand family – kudos to the local A1 team for the successful rebranding during such challenging times. This is a special moment for both A1 Telekom Austria Group and Serbia. As of today, we are officially operating under one consistent, powerful brand in all our seven core markets. The A1 brand is perceived as preferable and particularly trustworthy partner in unleashing the full potential of digitalization for businesses, consumers, and the public sector. With our continuous investments in digital infrastructure, we are building the foundation for future economic growth and prosperity in the region. In addition, the A1 brand is explicitly linked to our commitment to actively assume ecological and social responsibility and to be a central driver of a sustainable digital transformation in Serbia and the entire A1 Group footprint”.
Alejandro Plater, COO of the A1 Telekom Austria Group, added: ‘Our operations in Serbia have undergone dynamic development in recent years. I´m happy that as of today, they also represent the final step in the successful execution of our Group-wide one-brand strategy journey, which we initiated in late 2017. Started in 2007 as the country’s largest greenfield investment, the company as A1 Serbia will offer an even more compelling digital customer experience by providing convincing services and solutions for life, work and entertainment in the digital age. Our common brand A1 is much more than just a logo – it covers all the crucial aspects of digitalization. A1 offers an attractive portfolio of products and services in Serbia, ranging from tariffs and packages to smart home solutions, gaming, IoT, cloud and cyber security solutions”.