Eastern Europe is set to lose nearly 5 million pay-TV subscribers between 2020 and 2026.
This, according to the latest report by Digital TV Research, will take the total to 78.18 million.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Most of the remaining analogue cable TV subscribers are paying very little to receive very little. These homes are reluctant or unable to upgrade to more expensive digital pay-TV”.
There were still 12.6 million analogue cable subscribers in the region at the end of 2020. Meanwhile, the number of digital pay-TV subscribers will increase by nearly 6 million between 2020 and 2026 to 76 million.
Pay-TV will be taken by 63% of the region’s TV homes in 2026; down from 66% in 2020. Digital pay TV penetration will climb from 56% to 62% over the same period.
For more information on the Eastern Europe Pay TV Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
