Streaming service DAZN has acquired the rights to broadcast Serie A in Italy, becoming the lead broadcaster for the competition.
DAZN, backed by billionaire Len Blavatnik, will pay €840 million per season for the next three years.
James Rushton, Co-CEO, DAZN Group, said: “We are thrilled that Serie A has a new home on DAZN in Italy. This is a historic agreement that confirms DAZN as the leading sports destination in Italy and rewards fans with unbeatable coverage of Serie A.”
DAZN will hold exclusive rights to seven out of the 10 weekly matches between 2021/22 and 2023/24 and be able to screen every match live and on demand, a first for the channel.
The three remaining weekly games will be shown on both DAZN and Sky Sport.
However, Ampere Analysis’ Richard Broughton has concerns about the feasibility of the deal. “It’s very difficult to see how this makes sense for DAZN at this price. Premium rights have been crucial for pay TV groups, but the economics of pure-play sports services aren’t attractive in Europe when it comes to top tier rights.”
In Italy, DAZN also has the rights to LaLiga, Ligue1, Copa Libertadores, FA Cup, Carabao Cup and Eredivisie.