The Hungarian incumbent Magyar Telekom has launched a new cloud-based TV platform on its gigabit network.
Besides offering 4K content, Telekom TV provides real-time and delayed TV in one place and a real multiscreen experience with the Android TV-based SmartBox and Telekom TV Go.
Commenting on the development, Melinda Szabó, Telekom’s CCO, said: “With our new TV platform, Telekom TV, we have taken a huge step towards providing an outstanding integrated experience in the Hungarian market for linear and on-demand based entertainment. We continuously develop our services so that we can always provide the best service to our customers in their homes with the tools of digitisation. With the new Telekom TV the whole family can discover something new, may learn, be inspired, relax and thus be more confident and safe, even among the unpredictable circumstances. This is what we can do to make our subscribers winners in an ever-changing world”.
Users can download various applications to their SmartBox from the Google Play Store, play content from external media and pair Bluetooth devices. With the Bluetooth remote control a voice-based search, which is also a new milestone in customer experience, has now also become possible. Three SmartBoxes can be requested for one subscription, out of which one comes together as default with the TV service, free of charge.
Although Telekom TV subscription plans have not changed in terms of their content and monthly fee, they are now called Telekom TV Alap, Telekom TV Szuper Családi HD and Telekom TV Szuper Családi Mozi.
In order to use the SmartBox functions customers need a Telekom home internet service, as the new functions can be best used with Telekom’s gigabit internet plans. For users of home internet services with fibre and ED3 technology Telekom offers the 4K mini package, as a supplementary service, which will initially include Love Nature 4K and Eurosport 4K channels. However, the channel portfolio will gradually expand in the future.
In addition to the Telekom TV service Telekom also offers a new cloud-based recording option named Record&Go to its customers.
