Telenor is expanding its video-on-demand offer after bringing in the NAGRA DVnor Media Asset Management (MAM) service.
MAM will assist the Norwegian operator in the fully automated processing of content.
“The NAGRA DVnor MAM service helps us accelerate the delivery of new, premium content to our subscribers without putting a strain on our internal resources,” said Stein Lindman-Johannesen, Head of Content & Recommendations, Telenor Norway. “NAGRA’s support team was critical in handling the high volumes of video, audio and subtitling files, enabling us to focus on the launch of our service and our subscribers, rather than worrying about handling peaks and the logistics of the content preparation and distribution.”
The NAGRA DVnor MAM service complements Telenor Norway’s in-house content preparation operations by enabling fast and efficient onboarding of new content that includes NENT Group’s entire catalogue of Viaplay Originals and V Film movies.
“We are thrilled to expand our collaboration with Telenor Norway and work with the NENT Group to simplify the process of bringing their content to Telenor Norway’s platform,” said Thierry Legrand, SVP EMEA at NAGRA. “We take pride in playing an active role in the digitization and automation of the content supply chain. With this expanded relationship, Telenor Norway can improve content delivery, increase their subscription base, and better engage their customers – while still benefiting from our best-of-breed content security.”
T-We by Telenor is the largest TV and streaming service in Norway.