The number of devices using Samsung’s Tizen Smart TV streaming platform worldwide grew by 21% in 2021.
Research by Strategy Analytics reveals the number of devices in use now stands at 162.3 million. Its report Global TV Streaming Platform and Vendor Market Share shows the number of TV streaming devices in use worldwide increased by 122 million in 2020 compared to a year earlier, reaching 1.28 billion.
Google’s Android TV (+42%), Roku TV OS (+40%) and Amazon’s Fire OS (+35%) also experienced growth, while Sony’s PlayStation, Microsoft’s Xbox and Google Cast each saw declines.
Tizen retained the number one position overall, with a share of 12.7%, up from 11.6% a year earlier. Tizen was followed by LG’s WebOS (7.3%), Sony PlayStation (6.4%) and Fire OS (6.4%).
“Samsung’s smart TV market leadership gives it a great foundation to sustain Tizen as the leading TV streaming platform for years to come,” says David Watkins, Director, TV Streaming Platforms. “However several other major players are also growing rapidly and many have the resources to build a serious challenge to Samsung if the strategic ambition is there.”
There is significant regional variation in platform usage. Roku is the leading platform in the US, where it controls nearly 20% of connected TV devices in use. However Tizen is the leader in 22 of the 25 countries surveyed in the report and WebOS ranks second in 13 markets.
Strategy Analytics is forecasting the number of Tizen devices in use will increase to 184 million by the end of this year, while Google, LG, Roku and Amazon will continue to battle for the other leading positions.
