Sky has given a refresh to its eight-year old streaming platform NOW TV.
It’s dropped the TV from the name and is styling itself as just NOW.
The company says the changes, which rollout from today, removes unnecessary detail from its name.
“By moving from Now TV to Now, we marry our world-class quality with brilliant simplicity. This immediacy creates a true destination and community for those who love and live for the best entertainment,” said Marina Storti, managing director, NOW.
The change has also taken place in the Italian market, while in Germany the product continues to be known as Sky Online.
A marketing campaign is now running in the UK to promote the new brand through a series of price promotions.