Freeview Play has been made available to owners of the latest range of LG Smart TVs.
The latest 2021 models will now come equipped with the platform that offers over 30,000 hours of on demand TV.
There are currently 85 channels on UK DTT with Freeview Play adding nine on demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS CatchUp Channels UK, Horror Bites, STV Player, and BBC Sounds.
There have now been over 13 million sales of Freeview Play with its PSB backers hoping the combination of the European football championships and the Olympics will further encourage take-up in 2021.