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TF1 mulls expanding MyTF1 into full AVOD platform

March 12, 2021 13.09 Europe/London By Julian Clover

French commercial broadcaster TF1 is considering riving its MyTF1 video-on-demand service, by relaunching it as an advertising-supported video-on-demand (AVOD) platform.

It was originally planned to shut the service in July 2020.

Now, the Bouygues subsidiary is in discussion with French and international rights holders, according to Electron Libre.

The plan would be to compete both with Molotov’s Mango and ViacomCBS’ venture Pluto TV, which recently made its debut in the French market.

TF1, along with France Télévisions and M6, is also a shareholder in the new French TV platform Salto.

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Filed Under: Newsline, TV Edited: 12 March 2021 21:16

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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