AVOD network Crackle is launching on Smart TVs and set-top boxes that run on the Vewd middleware platform.
Crackle will initially launch on Vewd-powered TVs in the United States with a library of blockbuster film titles and classic TV aeries that include Playing With Power: The Nintendo Story, After the Murder of Albert Lima, Breaking Beauty, Lennox Lewis: The Untold Story, Robert the Bruce, Spides, Anything is Possible: The Serge Ibaka Story, Road to Race Day, The Clearing, Insomnia, and Going From Broke.
President of Crackle Plus Philippe Guelton said, “Crackle is thrilled to partner with Vewd to open the door for their customers to our expanding collection of Originals and Exclusives, as well as our ever-changing library of studio films, docu-series, sports content, and classic TV shows.”
Crackle Plus owns and operates ad-supported VOD networks Crackle and Popcornflix. Its reached 50 million streams of its movies and TV shows per month, making it one of the largest AVOD streaming platforms in the United States.
“Consumers are increasingly turning to AVOD services like Crackle to meet their on-demand content needs,” said Aneesh Rajaram, CEO of Vewd. “Now with the Crackle app on Vewd-enabled devices, our customers can keep up with consumer demand and deliver some of the world’s best blockbuster film titles and classic TV series out the gate.”
Shipping on almost 40 million connected TVs, set-top boxes, game consoles, and cars each year, Vewd powers the app store, home screen, and promotion experiences on such brands as Sony, Hisense, Vestel, Vodafone and Swisscom, amongst others.
