M6 International has made its debut in the Middle East on du’s TV platform in the United Arab Emirates (UAE).
It is being offered in du’s add-on French Package, which costs AED69 (€15.8) a month to receive.
M6 International, whose distribution is handled by THEMA, brings together all the best programmes from the M6 Group TV channels, with contents from M6, W9, 6ter, Paris Première and Téva.
Commenting on the launch, Karim Benkirane, acting CCO, du, said: “Delighting our customer base has always been a topmost priority for du. Because the UAE is now home for millions of expats from around the world, it is our responsibility to cater to the needs of all communities and cultures. We have made tremendous progress in this direction over an extended period of time, and the launch of M6 on our TV platform reaffirms our commitment to the audiences we serve. Moving forward, French nationals across the UAE will be able to enjoy even more options in the world of entertainment, something that has become a reality thanks to our partnership with Thema”.
Laurent de Lorme, M6 Group programme director & programme marketing director, added: “M6 International gathers the best of M6 TV channel programming as well as successful flagship programs from M6 Group channels (W9, 6ter, Paris Première et Téva). M6 International now allows francophone and French expatriate access to a diversified selection of high quality content”.
Séverine Garusso, head of EMEA Distribution at Thema, continued: “We are delighted to add M6I into du offer. We are sure the channel will ravish the francophone community and the French expatriates living in the UAE as it will allow them to relish the best programs from the M6 Group”.
Du operaties under the umbrella of Emirates Integrated Telecommunications Company (EITC) and M6 International has been added to its TV platform as a cooperation between Canal+ Group’s Thema and Dubai Media City-based SAWA Rights Management (SRM).