Global sales of connected TV devices reached a new high in the last quarter of 2020.
According to Strategy Analytics’ TV Streaming Platforms service, sales in Q4 2020 reached 109.1 million units. Of these 13.2 million were Amazon-branded devices, achieving a market share of 12.1%, with Samsung moving into second place and Sony’s new PS5 games console keeping it in third.
Overall sales of connected TV devices, including smart TVs, streamers, games consoles, reached 305.3 million units, an annual increase of 7.6%.
Strategy Analytics predicts further growth in 2021 as TV viewers continue to migrate towards internet-based video platforms and away from traditional broadcast and pay TV services. “Q4 is always a strong period for home entertainment products, and in spite of the pandemic 2020 didn’t disappoint. Demand for connected TV devices remained strong throughout the holiday period as consumers in most major economies preferred to enjoy streaming video services on their big screens,” said David Watkins, Director, TV Streaming Platforms.
2020 sales of both smart TVs (186 million) and media streamers (81 million) reached new records. TCL performed particularly well in smart TVs in 2020, moving into second place behind Samsung and ahead of LG. In streamers, Amazon and Roku extended their lead over both Google and Apple and together now account for more than 60% of the streamer market.
Connected TV Devices Global 2020
Source: Strategy Analytics
