NENT’s Viaplay streaming service has extended its rights package for the Women’s Super League for three years in the Nordics and acquired the competition in four new markets.
The agreement extends the Women’s Super League until 2024 in Sweden, Norway, Denmark, Finland, Iceland while adding the streaming service’s new markets of Estonia, Latvia, Lithuania and Poland that launch March 9. At least two matches will be screened in each round.
Women’s Serie A, Frauen Bundesliga, Danish League (Gjensidige Kvindeliga) and selected matches from Spain’s Liga Iberdrola have also secured for the same markets.
Anders Jensen, NENT Group President and CEO said: “We want Viaplay to have the strongest sports offer across our markets. And this acquisition of women’s top-tier football further strengthens this position. Women’s football is developing rapidly both on and off the pitch.”
For Liga Iberdrola, 30-35 matches per season will be shown on Viaplay with the home matches of FC Barcelona, Real Madrid, Athletic Club, CFF Madrid and CD Santa Teresa until 2022/23.
Next season, Danish League (Gjensidige Kvindeliga) kicks off on Viaplay with all matches broadcasted live on Viaplay with selected games aired on linear tv in Denmark until 2023/24.
Frauen Bundesliga is already running in Sweden, Denmark Finland, Norway and Iceland. From next season Viaplay in the Baltic region and Poland will also be showing the games with 44-60 matches per season until 2021/22.