BritBox UK is to join Amazon’s Prime Video Channels, as an add on subscription, starting in the spring.
The launch will make BritBox available on over 40 million devices, representing 90% of video-on-demand homes.
BritBox, which is backed by ITV and the BBC, is already available to BT TV, Freeview and Freesat homes. As Amazon Prime Video Channels are available on Virgin Media and Sky, it means BritBox will be available on those platforms too.
Will Harrison, BritBox UK’s Managing Director, said: “We are excited to bring the very best British entertainment to an even wider audience through Amazon Prime Video Channels, especially as we launch even more original content in the spring, summer and beyond.”
“It’s great that we’re going to be offering UK Prime members access to the biggest British box sets with the addition of BritBox on Prime Video Channels,” said Julian Monaghan, Director of Amazon Prime Video Channels Europe. “BritBox is a great addition to our selection of entertainment on Prime Video Channels, giving customers even more choice to find the TV series they love.”
BritBox UK will be available to Prime members this spring, for an additional monthly fee, via the Prime Video app to watch anytime, anywhere on smart TVs, mobile devices, and game consoles.