Nordic Entertainment Group (NENT Group) has acquired the exclusive rights to UEFA Europa League and the new UEFA Conference League in Poland from the beginning of the 2021/22-season until the end of the 2023/24-season.
As a result, it now has the rights to the two European club competitions in seven markets: Sweden, Norway, Finland, Iceland, Estonia, Latvia, Lithuania and Poland.
Commenting on the development, Anders Jensen, NENT Group president and CEO, said: “We have a clear ambition to make Viaplay the leading provider of Sports and Entertainment in Poland. We will build that position and our sports portfolio step by step. After having announced our exclusive partnership with Bundesliga, I am thrilled to now announce two European Club football tournaments with high local relevance for the Polish fans. We have been a partner to UEFA for many years and I am very much looking forward to extend that partnership to Poland as well”.
Guy-Laurent Epstein, UEFA marketing director, added “UEFA is delighted to expand its long-standing partnership with NENT into the Polish market for the distribution of the UEFA Europa League and the newly created UEFA Europa Conference League. We look forward to continue working closely together as NENT extends its wealth of broadcasting expertise and innovative coverage to a new market”.
