Virgin Media has released new data on the effect lockdown is having on the UK’s online habits.
Traffic on the cablenet’s network reached a new high on Thursday 25 February, when the average user downloaded more than 20GB of data in a single day, coinciding with the latest Call of Duty: Warzone update.
Over the course of just one 24-hour period, the average user consumed a whopping 20.77GB of data, nearly 3.5GB more than the already record-breaking daily average of 2020.
Jeanie York, Chief Technology and Information Officer at Virgin Media, said:
“Our network is carrying more data than ever as consumers continue to adapt and embrace new technology that helps them work, learn, socialise and stay entertained from home.
New analysis of more than five million Virgin Media broadband customers across January and February reveals a marked shift in behaviour, with weekday afternoons becoming the busiest time of day for upstream traffic for the first time ever.
The peak period for people sending data is between 2pm and 4pm, a key period for both remote workers and home learners, and represents a shift away from the long-established evening peak.