Gracenote has added new personalised imagery to help video services increase their engagement.
Its designed to use across user interfaces (UIs), content carousels and program guides. Gracenote Video Descriptors, including mood, theme and scenario, are designed to be used alongside cast information.
One example is that a theme such as ‘female bonding’ might be what draws a viewers interest to a show. For another it might be the show’s location or the inclusion of a favourite supporting actor.
The Gracenote solution enables services to present the best images to individual viewers as they make tune-in decisions.
“Viewers looking for new shows to watch today rely on program guides and UIs to browse available content choices,” said Kamran Lotfi, VP, Product at Gracenote. “But a huge opportunity exists to deliver highly personalized user experiences that highlight content in ways that resonate more with viewers. With Gracenote Personalized Imagery, we are offering TV providers a proven way to increase engagement with their content and maximize viewership on their platforms.”
A recent pilot by a top-five US streaming service that used targeted Gracenote program images instead of standard images resulted in an 11.2% increase in time spent watching titles and a 7.7% lift in the number of titles watched.
Gracenote Personalized Imagery is the newest product in the company’s Advanced Discovery suite of services, which also includes Video Descriptors and Video Popularity Score.