Virgin Media is to upgrade all customers on its V6 set-top box to the Liberty Global software, branded in the UK as Virgin TV 360.
It will replace the TiVo software that has run on the box since it was launched in 2017. Older boxes in the field still run TiVo.
Customers wanting to upgrade their V6 box will receive an over-the-air upgrade – and a new voice activated remote in the post.
Annie Brooks, Executive Director of Product at Virgin Media, said: “Virgin TV 360 is paired perfectly with our ultrafast connectivity, offering a fantastically fast, modern and more personal user experience that all of our customers can now enjoy. With Virgin TV 360, we’re making it easier for our customers and their families to kick back and enter a world of entertainment, whenever they want and wherever they are.”
Virgin 360 combines both popular apps Netflix, Amazon Prime Video and BBC iPlayer with 4K Ultra High Definition and HDR viewing. New features, include Voice Search, Startover and Profiles, enable customers to have more control and personalise their TV experience so they never have to miss a minute.