Nordic Entertainment Group (NENT Group) has signed a distribution deal with the Latvian incumbent Tet.
NENT Group’s first such agreement in the Baltics, it will bring Viaplay’s original Nordic productions, Hollywood films and series, premium sports and kids’ content to hundreds of thousands of Tet’s TV services customers.
Viaplay will launch in Latvia, Estonia and Lithuania with a single package (including sports) priced at € 9.99 per month. NENT Group’s strategic partnership with Tet will give a large part of the Latvian population the opportunity to try Viaplay for two months through Tet. The offer will be made available to Tet’s customers shortly after Viaplay’s debut on March 9.
Viaplay and Tet will also launch an exclusive weekly sports studio, broadcasting the highlights from the sports shown on Viaplay in the local language. The programme will be produced during the sports season and made available to Viaplay’s customers and on Tet’s 360TV channel from September.
Commenting on the agreement, Kim Poder, NENT Group CCO, said: “This partnership is very special to us as it’s the first of its kind in our new market. It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product. We are very excited partnering up with Tet as they are the leading player in Latvia sharing our passion for great content and streaming”.
Uldis Tatarcuks, Tet chairman of the board, added: “At Tet we strive to offer the best of best content to our customers, and we aspire to work with other market leaders to ensure new experiences and opportunities to our customers. This partnership will be a great addition to Tet services, providing access to even more quality exclusive sports broadcast as well as movies and TV series”.
