LG Electronics has opened up its webOS TV platform ecosystem to other manufacturers.
The move to enter the space already occupied by Android follows a major overhaul of the TV operating system announced at CES 2021.
LG says around 20 TV manufacturers have already signed up to the partnership including Realtek, Nuance, Gracenote, CEVA, and Universal Electronics.
The webOS platform is one of the easiest and most convenient ways to access millions of hours of movies and TV shows,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs. We look forward to bringing these new customers into the incredible world of webOS TV.”
In opening up the platform to third-parties, LG hopes to attract more high-profile apps to the platform. Netflix, YouTube, Amazon, and sports streaming service DAZN are already present.