The new general entertainment service Star has made its debut in Australia, New Zealand, Canada and Europe.
It has also been launched in Singapore alongside Disney+. Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a collection of general entertainment movies, TV, documentaries, and more, along with Star-branded exclusive originals and local productions being created for the service.
Commenting on the development, Rebecca Campbell, chairman, international operations and direct-to-consumer, The Walt Disney Company, said: “Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars, and National Geographic, and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service.
“With the addition of Star, we’re building even more value for consumers by adding an incredible array of high-quality movies and series for families, older teens, and adults, fuelled by the acquisition of 21st Century Fox and our creative studios”.
The Star brand will offer thousands of hours of movies and shows from Disney General Entertainment Content, including Disney Television Studios (ABC Signature and 20th Television), FX Productions, 20th Century Studios, Searchlight Pictures, and more.
Star will also show brand-new originals from Disney Television Studios in International markets, with over 35 first-run series set to premiere by the end of the first year. Furthermore, Star will bring produced originals in regions where available, with an ambitious slate already announced in Europe.
Disney+ with Star will continue its global rollout in new markets later this year with Eastern Europe, Hong Kong, Japan, and South Korea, and in Latin America, the general entertainment offering will launch as a separate streaming service, Star+.
