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Swisscom promotion gains new users to Nasa TV app on Swisscom

February 22, 2021 11.25 Europe/London By Julian Clover

The touch down of NASA’s Perseverance Rover on the surface of Mars gained 20,000 new users for Nasa TV on the Swisscom platform.

The operator created a timely promotion linking the live stream experience from the NASA TV app directly into the device homescreen.

“We were excited to see such high customer engagement with the NASA TV app through our promotion,” said Swisscom’s Daniel Glauser. “The Vewd App Store integrated in the Swisscom blue TV user experience made it easy to set up and launch, which is critical for curating recommendations and driving users to a live streaming event.”

NASA’s $2.7 billion robotic explorer is fitted with a sophisticated set of scientific tools designed to bring advanced capabilities to the search for life beyond our planet.

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Filed Under: Channels, Newsline Tagged With: Nasa TV, Swisscom, Vewd Edited: February 22, 2021 11:36

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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