The agreement between the two parties extends the carriage of Discovery’s flagship channels such as Discovery Channel, TLC, ID, Eurosport, while also adding the new channel HGTV (Home and Garden TV), which will be fully localised by the beginning of the summer. Significantly, Bulsatcom will be the first TV provider in Bulgaria to broadcast Eurosport in 4K quality.
Commenting on the agreement, Kenechi Belusevic, sr. distribution & business development director, Discovery, said: “Today we are marking a key milestone of our portfolio development in Bulgaria, by expanding our partnership with Bulsatcom. On one hand, we continue feeding our fans with their favourite Discovery genres & Eurosport premium competitions, while bringing also fresh content from HGTV, the leader on the home and gardening segment in our portfolio, and Eurosport 4K. HGTV is a global and regional success story for us and I’m sure it will soon become extremely popular for Bulsatcom subscribers too, considering it’s a time when people are celebrating more and more the spirit of home. At the same time, we’re bringing sports fans an enhanced experience via Eurosport 4K, which is currently amongst top 24/7 4K sports channel in Europe”.
Stanislav Georgiev, CEO of Bulsatcom, added: “Bulsatcom establishes its leading position in the Bulgarian market by being the first TV operator to broadcast Eurosport in 4K quality. For the first time we are launching into the market the world-famous TV channel HGTV. We are delighted to continue our partnership with Discovery by offering to the households excellent content with the highest quality”.