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Approval for DVB-TA watermarking and DVB Home Broadcast specs

February 22, 2021 12.19 Europe/London By Julian Clover

The DVB Steering Board has given its approval to two BlueBooks.

The DVB Targeted Advertising (DVB-TA) specification has been updated (BlueBook A178-1r1) to include watermarking as an alternative way to signal where content can be inserted in a broadcast, while DVB Home Broadcast (BlueBook A179) is a solution to enable in-home redistribution of broadcast TV services to IP devices.

First published by ETSI last December, DVB-TA allows broadcasters to offer better targeted advertising campaigns and promotions on linear broadcast networks. A key new option has been added to the first part of the specification, where watermarking can now be used for signalling.

DVB BlueBook A178-1r1 also adds a new chapter covering technical aspects around the use of SoME and annexes relating to specific platforms.

The new DVB Home (DVB-HB) specification is designed to enable client devices likes smartphones, tablets or HDMI dongles to access and consume broadcast content that has been re-transmitted over IP by a server located in the same local network. It’s capable of converting any IP-enabled device into a TV receiver, allowing it to receive services at broadcast quality.

The Steering Board has also approved the creation of a task force to examine how the DV might support the implementation of the EU AVMS Directive. The directive covers the EU-wide co-ordination of linear and on demand services.

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Filed Under: Newsline, Technology Tagged With: DVB, DVB-HB, DVB-TA Edited: February 22, 2021 12:19

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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