The DVB Steering Board has given its approval to two BlueBooks.
The DVB Targeted Advertising (DVB-TA) specification has been updated (BlueBook A178-1r1) to include watermarking as an alternative way to signal where content can be inserted in a broadcast, while DVB Home Broadcast (BlueBook A179) is a solution to enable in-home redistribution of broadcast TV services to IP devices.
First published by ETSI last December, DVB-TA allows broadcasters to offer better targeted advertising campaigns and promotions on linear broadcast networks. A key new option has been added to the first part of the specification, where watermarking can now be used for signalling.
DVB BlueBook A178-1r1 also adds a new chapter covering technical aspects around the use of SoME and annexes relating to specific platforms.
The new DVB Home (DVB-HB) specification is designed to enable client devices likes smartphones, tablets or HDMI dongles to access and consume broadcast content that has been re-transmitted over IP by a server located in the same local network. It’s capable of converting any IP-enabled device into a TV receiver, allowing it to receive services at broadcast quality.
The Steering Board has also approved the creation of a task force to examine how the DV might support the implementation of the EU AVMS Directive. The directive covers the EU-wide co-ordination of linear and on demand services.
