• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Approval for DVB-TA watermarking and DVB Home Broadcast specs

February 22, 2021 12.19 Europe/London By Julian Clover

The DVB Steering Board has given its approval to two BlueBooks.

The DVB Targeted Advertising (DVB-TA) specification has been updated (BlueBook A178-1r1) to include watermarking as an alternative way to signal where content can be inserted in a broadcast, while DVB Home Broadcast (BlueBook A179) is a solution to enable in-home redistribution of broadcast TV services to IP devices.

First published by ETSI last December, DVB-TA allows broadcasters to offer better targeted advertising campaigns and promotions on linear broadcast networks. A key new option has been added to the first part of the specification, where watermarking can now be used for signalling.

DVB BlueBook A178-1r1 also adds a new chapter covering technical aspects around the use of SoME and annexes relating to specific platforms.

The new DVB Home (DVB-HB) specification is designed to enable client devices likes smartphones, tablets or HDMI dongles to access and consume broadcast content that has been re-transmitted over IP by a server located in the same local network. It’s capable of converting any IP-enabled device into a TV receiver, allowing it to receive services at broadcast quality.

The Steering Board has also approved the creation of a task force to examine how the DV might support the implementation of the EU AVMS Directive. The directive covers the EU-wide co-ordination of linear and on demand services.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Tech Tagged With: DVB, DVB-HB, DVB-TA Edited: 22 February 2021 12:19

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Vodafone Spain unveils Android TV decoder
  • MediaKind hires Ashish Patel and Tony Goncalves
  • Hayu to launch in New Zealand
  • Eutelsat joins London Stock Exchange after OneWeb merger
  • Stonepeak buys into Cellnex Nordics

Most Popular

  • FAST revenues to reach $17bn
    FAST revenues to reach $17bn
  • DFB to launch FAST Channel DFB Play TV
    DFB to launch FAST Channel DFB Play TV
  • Polsat buys up Eleven Sports
    Polsat buys up Eleven Sports
  • Pluto TV goes on Bouygues
    Pluto TV goes on Bouygues
  • CNN Max Launches as Open Beta in the US
    CNN Max Launches as Open Beta in the US

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...