Belgian quad-play provider VOO is revamping its pay-TV offer with a new UX provided by ContentWise.
VOO has launched VOO TV+ which offers a more “personalised experience” across multiple screens.
Contentwse has brought in profile for each member of the family including personalized search, favorites, “continue watching”, cross-domain content discovery on VOD, live and catch-up and full-page bespoke personalisation of the entire content catalogue.
Christian Vyncke, VP Tech of VOO said: “Our goal is to deliver the best content and user experience to our subscribers. When the time came to rethink our approach to our UX orchestration, we found that ContentWise had the capabilities we needed.”
ContentWise and VOO worked closely to implement the next generation of VOO’s front-end experience, introducing advanced AI capabilities built into the ContentWise UX Engine machine learning platform, supporting the migration of current use cases and the addition of a range of new use cases to improve VOO’s subscribers’ user experience. After a successful pilot test, VOO is now rolling out the new service, VOO TV+, across its entire television customers.
Paolo Bozzola, CEO of ContentWise said: “VOO is a market leader constantly looking for an edge over the competition. By helping them offer a superior personalised user experience,
we ultimately help them acquire and retain happy subscribers.”
VOO TV services include over 70 local and international channels, a catalogue of 1,500 VOD titles, premium live and on-demand sports content, and specialised family and music bundles, delivered on STB, OTT and mobile platforms.