Nordic streaming service Viaplay passed its target of 3 million subscribers in 2020.
The NENT-owned platform added an additional 749,000 subscribers during 2020, to reach 3,020,000. The company is forecasting an additional 650,000 more paying subscribers will be added during 2021.
The company has reported an increase in sales of 6% at SEK 3.182 million. Viaplay represents 31% of sales and also saw a 30% annual increase on the back of the increased popularity for its originals, along with live sports and acquired content.
“During the year, we will continue to increase our content investments, which will include 40 Viaplay original premieres, a slate of additional acquired content and a range of exciting new sports rights this year. As a result, we are planning to introduce price adjustments during this year,” admitted Group CEO Anders Jensen.
Last month NENT gained approval for another SEK 3.5 billion that will fund further expansion of the Viaplay platform. The Board is proposing that no dividend be paid for 2020.