As a result, English Cup-tournaments and South American National Team football will join UEFA Champions League, UEFA Europa League and UEFA Conference League, for which it recently obtained exclusive rights.
Commenting on the development, Anders Jensen, NENT Group president and CEO, said: “We are looking forward to launch Viaplay on 9 March and we want to have the strongest sports offer across the Baltic countries. This acquisition of English Cup-football and South American national team football together with our previous announcements of Bundesliga and all European club football gives our viewers a lot of sports. We are looking forward to getting Viaplay launched and continue to strengthen our sports offering”.
Viaplay will launch in the Baltic countries on March 9 with a single package (including sports) priced at €9.99 per month.
NENT Group has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League and Bundesliga football.