Eleven has appointed Marcel Mohaupt as its chief strategy officer, effective April 1.
He will join from the European touring-car series DTM, where he was MD, and will be responsible for leading the group’s business strategy and for driving innovation across the network.
Mohaupt has held a series of strategic and marketing roles in sports and media over the past 25 years. He was senior media & streaming strategy advisor at FIFA, where he worked closely with Eleven’s CEO Luis Vicente to champion new technologies, gaming, data, content and content distribution strategies. He enjoyed two spells with ProSiebenSat.1 Media SE, most recently as senior VP of the German mass media company’s pay-TV division. Earlier in his career, he spent five years as the Germany director of marketing for Twentieth Century Fox.
Commenting on the appointment, Vicente said: Marcel is someone I had the pleasure to work closely with in my time at FIFA. He is a proven leader in sports and media with a fantastic track record of driving sports and media businesses forwards. His experience and analytical approach will add tremendous value to ELEVEN as we continue to grow our offering for sports fans around the world”.
Mohaupt added: “Eleven’s journey over the past five and a half years has been fantastic to see. Their innovative, fan centric approach has established them as a leading platform in markets across Europe and Asia. I look forward to contributing to the next phase of the Group’s growth, as we work to build a truly global sports ecosystem in the months ahead”.
