The woman behind the MIPTV and MIPCOM markets is stepping down at the end of January.
Laurine Garaude joined Reed MIDEM in 1993 and has headed the Television Division since 2009. During her time, Ms Garaude has expanded the MIP brand through the launch of MIPFormats in 2011 and the successful regional markets MIP Cancun in 2015 and MIP China in 2017.
In 2020, spurred on by the impact of the global pandemic, she lead the digital transformation of Reed MIDEM’s television events, introducing successful virtual markets across the portfolio.
“Reed MIDEM has been a second home to me and after nearly three decades, the time is right to step aside. It has been a joy for me to work with such a brilliant team as well as all our amazing partners and clients from around the world in creating and delivering our world class markets and above all, serving the global entertainment community,’’ said Garaude.
“Laurine is an exceptional leader with a fantastic grasp of a rapidly-evolving entertainment industry. We will miss her and we respect her decision to start on a new adventure outside Reed MIDEM,’’ added Jerome Delhaye, Reed MIDEM’s Entertainment Division Director.
For an interim period Reed MIDEM’s Television Division will be headed by Jerome Delhaye and Deputy Director Lucy Smith.
