Ukraine’s Film.ua has become an associate member of the anti-piracy initiative Clean Sky.
Commenting on the development, its CEO Victoria Yarmoschuk said: “It is no secret that 2020 has become a turning point for everyone. For Film.ua Group, global changes began a little earlier: in 2019, the studio released on the big screens seven projects of various genres, the total box office of which amounted to more than UAH109 million. This powerful leap not only strengthened our position in the Ukrainian and world film markets, but also set a bar that we now have the right to raise only. Undoubtedly, the studio has many plans: these are ready-made films that will soon appear on movie screens, and projects in active development, which we still keep secret. Protecting our product from unauthorised use is both a show of respect for creative teams and the results of their work, and responsibility to partners and structures involved in the creation, and ultimately to maintain profits, which will allow the group to continue to develop, declaring Ukraine an important player. global film production market”.
Vyacheslav Mienko, head of the Clean Sky Initiative, notes that the Ukrainian film industry is now at a stage of rapid development: there are more and more high-quality large-scale projects, including in cooperation with international partners, the audience of fans is growing – Ukrainian cinema is talked about, it is valued. “The Law” On State Support of Cinematography in Ukraine “in 2017 had a positive impact on the capabilities of the industry and the protection of intellectual property. But those who want to make money, using quality copyrighted content, still do not lose their chance, which brings losses to rights holders and destructively affects the development of the industry. Therefore, I am sure that joining the largest in Ukraine produced audiovisual content Film.ua Group to Clean Sky will help all participants of the initiative to jointly strengthen the mechanisms of content protection and inspire other rights holders”.
