Poland’s leading football league Ekstraklasa has signed a new contract for broadcasting matches in the Balkan territories.
Next to Planet Sport, Arena Sport is now the second in the region to have an agreement with the league.
Arena Sport operates six channels in Serbia, Bosnia and Herzegovina, Montenegro, Slovenia, North Macedonia, and Kosovo and will broadcast the spring round matches of PKO Bank Polski Ekstraklasa in each of them. Planet Sport will also continue to transmit matches of the Polish league in Croatia.
Commenting on the development, Marcin Animucki, president of the management board of Ekstraklasa, said: “There are about 40 players from the Balkan countries in the teams of PKO Bank Polski Ekstraklasa and Balkan fans keep following their and their Polish clubs’ results. It’s one of the reasons we want to show the matches in on TV. For the spring round we have started working with a broadcasting partner with a strong presence in the region and with an offer including the European football at its best. Also the top tier football league of Poland will now be joining the schedule of this broadcaster. Arena Sport is widespread in all of its territories, which means that Ekstraklasa will have a guarantee of reaching the widest possible audience. At the same time, Planet Sport remains our exclusive partner in Croatia”.
Nebojsa Zugic, director of TV Arena Sport, added: “The Polish Ekstraklasa is a very exciting national football championship. Spectators in the Balkans watch the matches of the Polish championship with great interest, because the games are often uncertain, there are a lot of derby matches. A large number of football players and coaches from our area are now playing or have played for Polish clubs, and that adds interest for our viewers. We are convinced that the introduction of the Polish Ekstraklasa to Arena Sport will benefit both parties. Polish football will additionally gain in popularity and promotion in this area, while TV Arena Sport users will get the opportunity to watch quality matches with Legia, Pogo?, Wisla, Lech, Zaglebie, Jagiellonia and other teams”.
The current broadcasting contracts in the region expire at the end of the 2020/21 season and Ekstraklasa is already working on an agreement regarding cooperation in forthcoming years.
Ekstraklasa is currently broadcast by media partners in 17 countries.
