WarnerMedia has given details of the management team that will handle the rollout of HBO Max in Europe, the Middle East and Africa.
Christina Sulebakk, who started as general manager of HBO Europe last July becomes General Manager HBO Max EMEA. Her initial brief will be to upgrade the present HBO streaming operations including HBO Nordic, HBO España, HBO Portugal and HBO Go in Central & East Europe.
Sulebakk will report into Johannes Larcher, the current head of HBO Max International.
Line Mykland, who led the launch of HBO Nordic, will now take charge of HBO Max’s content experience team in the EMEA regions.
Roberto Soto will head up growth marketing; Brett Horowitz, leads data, insights and planning; Tobias Andersson becomes the EMEA regional legal lead.