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Sky sets 2025 target to increase its ethnic diversity

January 21, 2021 11.31 Europe/London By Julian Clover

Sky has announced its ambition to ensure 20% of employees in the UK & Ireland will be from Black, Asian or Minority Ethnic background by 2025. At least a quarter of these will be Black.

The aim also applies to the Sky leadership team with the targets replicated among the company’s top 300 leaders. By 2025, Sky says its leadership team will be 5% Black, and 20% Black, Asian and Minority Ethnic overall. The leadership team is currently 1% Black and 9% Black, Asian and Minority Ethnic, and among Sky’s UK & Ireland employees who disclose their ethnicity, Black, Asian and Minority Ethnic representation is currently 14.7% and Black representation is 2.7%.

Last June, Sky announced a series of commitments to improve its approach to diversity and inclusion, backed by the promise to invest £10 million a year across its markets for the next three years to make a difference in communities impacted by racism.

“Last year we said Sky could, and should, do more to improve diversity and inclusion in our own business, and to support the fight against racial injustice,” said Stephen van Rooyen, EVP & CEO UK & Europe Sky.

“There is clear evidence that businesses with greater cultural and ethnic diversity perform better. Getting this right will enable us to make better business decisions; develop better content on screen, see more innovation off screen and improve diversity and inclusion across the industry.”

In the last two years Sky has: refreshed the language used in job adverts to be more inclusive; introduced an aim to ensure shortlists are reflective of location when hiring; advertised roles in places that attract more diverse candidates.

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Filed Under: Newsline Tagged With: Sky Edited: 21 January 2021 11:31

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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