• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Sky sets 2025 target to increase its ethnic diversity

January 21, 2021 11.31 Europe/London By Julian Clover

Sky has announced its ambition to ensure 20% of employees in the UK & Ireland will be from Black, Asian or Minority Ethnic background by 2025. At least a quarter of these will be Black.

The aim also applies to the Sky leadership team with the targets replicated among the company’s top 300 leaders. By 2025, Sky says its leadership team will be 5% Black, and 20% Black, Asian and Minority Ethnic overall. The leadership team is currently 1% Black and 9% Black, Asian and Minority Ethnic, and among Sky’s UK & Ireland employees who disclose their ethnicity, Black, Asian and Minority Ethnic representation is currently 14.7% and Black representation is 2.7%.

Last June, Sky announced a series of commitments to improve its approach to diversity and inclusion, backed by the promise to invest £10 million a year across its markets for the next three years to make a difference in communities impacted by racism.

“Last year we said Sky could, and should, do more to improve diversity and inclusion in our own business, and to support the fight against racial injustice,” said Stephen van Rooyen, EVP & CEO UK & Europe Sky.

“There is clear evidence that businesses with greater cultural and ethnic diversity perform better. Getting this right will enable us to make better business decisions; develop better content on screen, see more innovation off screen and improve diversity and inclusion across the industry.”

In the last two years Sky has: refreshed the language used in job adverts to be more inclusive; introduced an aim to ensure shortlists are reflective of location when hiring; advertised roles in places that attract more diverse candidates.

  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Tagged With: Sky Edited: 21 January 2021 11:31

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • Ocilion to host Innovation Breakfast at ANGA COM 2026
  • Teleste improves profitability in Q1
  • Virgin Media O2 sets broadband traffic record during Champions League semi-final
  • Huawei sues RTL Group in streaming patent dispute
  • MasOrange creates low-cost offer for local operators

Philipp Rotermund

The Long Game in FAST: Market by Market

When we launched wedotv in 2018 (then called Watch4), the prevailing wisdom in the entertainment industry was clear: subscription video-on-demand was the future. … [Read More ...]

Most Popular

  • Sky seeks €1.9bn damages from TIM and DAZN
    Sky seeks €1.9bn damages from TIM and DAZN
  • LaLiga to close LaLiga+ streaming platform
    LaLiga to close LaLiga+ streaming platform
  • Huawei sues RTL Group in streaming patent dispute
    Huawei sues RTL Group in streaming patent dispute
  • Paramount confirms Pluto TV shift to unified streaming stack
    Paramount confirms Pluto TV shift to unified streaming stack
  • Virgin Media O2 sets broadband traffic record during Champions League semi-final
    Virgin Media O2 sets broadband traffic record during Champions League semi-final
  • Ocilion to host Innovation Breakfast at ANGA COM 2026
    Ocilion to host Innovation Breakfast at ANGA COM 2026
  • EBU warns Czech media reforms could undermine independence
    EBU warns Czech media reforms could undermine independence

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

44 Telegraph Street
Cottenham, Cambridge CB24 3QF
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2026 Broadband TV News LLP · Log in

Loading Comments...

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.