The free ad supported streaming service Pluto TV will make its debut in France on February 8.
The first such service in the country, it will offer viewers 40 specially curated and original channels and its library will include content from both ViacomCBS brands and third parties through partnerships with a large number of leading international and French publishers, broadcasters, and distributors with the aim to deliver constantly fresh and varied content.
The service will be available on all major streaming devices (TV, smartphone, tablet, PC) via the Pluto TV browser www. pluto.tv, via app on Apple TV, Android TV, Amazon Fire TV, Chromecast and the iOS and Android apps available on the Apple Store and Google Play.
Commenting on the development, Olivier Jollet, senior VP emerging business ViacomCBS Networks Europe, Middle East, Africa, and Asia, said: “The launch of Pluto TV in France marks an important step for the growth of our company’s streaming presence in Europe.
“Pluto TV has already demonstrated its strong appeal in many markets across the world like the UK, GSA, Latam, and Spain. I’m sure that with its market-centric approach and extensive reach, Pluto TV’s innovative digital model will transform the French streaming and television market, both in terms of consumer experience and ad sales offer”.
Pluto TV is already available to almost 36 million users in 24 countries across three continents. Its next launch is planned for Italy in late 2021.
