European AVOD service rlaxx TV is now also available on Amazon’s Fire TV devices and smart TV operating system Android TV in the UK, Germany, Switzerland and Austria.
The move enables the German company to reach a combined installed base of 12.9 million devices across the four markets.
As the next steps, rlaxx TV wants to launch its service in Spain and Brazil and expand to further platforms. The goal is to be available worldwide by the end of 2021.
The advertising-funded, free service, which launched in September 2020, uses content from partners including, for example, Young Hollywood, Azoome Kids TV, Endemol Shine, Televisa Novelas, Vevo Pop, Gusto TV, Revry and World Poker Tour. They deliver content in categories such as films, music, sports, kids, lifestyle and adventure.
Besides Amazon Fire TV and Android TV, rlaxx TV is currently available on smart TVs from Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel. The service, thus, currently reaches 25% of all smart TVs in Germany, Switzerland, Austria and the UK.
By mid-2021, rlaxx TV wants to be available on all OTT devices such as smart TVs (LG, Panasonic, Philips, Samsung, Sony), streaming devices (Google Chromecast, Roku), smartphones (Android, iOS), game consoles (Xbox, Playstation) and major internet browsers.
