• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Nielsen launches theatrical VOD measurement service

January 14, 2021 11.11 Europe/London By Chris Dziadul

Nielsen has unveiled its theatrical VOD (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms.

Nielsen says that often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by Covid-19 early in 2020 as content creators, such as studios, sought to offset disruption caused by social distancing mandates that temporarily closed cinemas across the US.

It adds that its TVOD measurement service will help clients uncover how many people are streaming this type of content in relation to other content options. It will also offer detailed demographic and behavioural information beyond what the standard box office metrics, transactional rental or purchase information often provides, allowing for audience-driven decisions in regard to licensing and promotion.

Streaming now accounts for nearly a quarter (23%) of total usage among OTT capable homes, up from 21% a year ago, and a much broader swath of consumers have enabled streaming capabilities, presenting a new opportunity to deliver this form of entertainment directly.

According to Scott N. Brown, GM audience measurement, Nielsen, “As this unprecedented pandemic continues to influence consumer behaviour, perhaps even through a prolonged state of recovery waves, being able to measure and help clients appropriately monetize new revenue streams has never been more crucial.

“A bigger question might be what will audiences do following any recovery, how the behaviour adopted during stay-at-home orders might influence habits when consumers have the ability to go back to theatres to enjoy that experience and how content creators will leverage data to make the best decisions regarding distribution platforms in the future”.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, On Demand/VOD, Platforms Tagged With: Nielsen, US Edited: January 14, 2021 11:11

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • UPC Direct rebrands as Direct One
  • Akamai intelligence services integrated into Plume smart home bundle
  • Piracy: Most Germans unaware of hidden dangers
  • Discovery and TIM launch discovery+ in Italy
  • Court documents reveal cost of joining Apple TV platform

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • Court documents reveal cost of joining Apple TV platform
    Court documents reveal cost of joining Apple TV platform
  • WarnerMedia announces International HBO Max launch team
    WarnerMedia announces International HBO Max launch team
  • United Group/Telekom Srbija dispute involves Telenor
    United Group/Telekom Srbija dispute involves Telenor
  • Netflix ‘instant’ play goes global
    Netflix ‘instant’ play goes global
  • Discovery+ goes live in the UK
    Discovery+ goes live in the UK

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK