Eleven, the parent company of Eleven Sports, has announced a restructuring following the integration of the MyCujoo video streaming platform into the business.
MyCujoo co-founder and CEO Pedro Presa joins the ELEVEN board and leadership team as the Eleven Group Chief Direct to Consumer Officer. Pedro’s co-founder and MyCujoo COO Joao Presa will become Eleven’s Group Chief Technology & Product Officer. MyCujoo’s Chief Commercial Officer Michiel Hofstee has been appointed Group Chief Revenue Officer for Eleven.
Philip Nash, Finance Director for Eleven parent company Aser Ventures, will expand his role to become Eleven’s Group Chief Finance Officer.
Marketing and sports industry expert Julian Pate will join the Eleven team on a permanent basis as Group Chief Marketing Officer.
Luis Vicente, Eleven CEO, said: “Our management restructure sees us welcome industry leading executives to the Eleven team and gives us the framework we need to deliver on our Eleven 2.0 strategy and plans for a new global platform this year. We’re very excited about what’s ahead and we’re looking forward to serving more fans than ever with the best live sport and entertainment in 2021.”
A Group Chief Content Officer and a Group Chief Strategy Officer will be announced shortly.