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Synamedia working with Akamai to speed pirate take downs

January 12, 2021 08.00 Europe/London By Julian Clover

Synamedia’s security and watermarking solutions have been integrated with Akamai, the intelligent edge platform, protecting both customers and operators from pirated content.

Synamedia’s solutions can now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect viewers to legitimate services.

“When illegal streams are disrupted, particularly during live sports, viewers tend to give up on pirated streams and switch to legal services. Akamai’s platform is used by many of our pay-TV and OTT customers and this integration will strengthen their ability to combat piracy at speed and scale,” said Yael Fainaro, Senior Vice President, Security at Synamedia.

Taking advantage of Synamedia’s ‘intelligence-first’ security approach, Synamedia EverGuard counter-piracy operations center, predicts which client devices will be used by pirates to leak content and determines the effectiveness of different actions, including quarantining agents and prosecution, to cause maximum pain to the offenders.

Amit Kasturia, Senior Manager of Media Product Management at Akamai commented, “Our scalable and secure edge watermarking integrations are intended to help customers identify pirates’ attempts to capture content and minimize illegal distribution. The seamless integration of Synamedia’s intelligence-led security solutions with our platform can offer customers a quicker way of shutting down illegal streams, which is critical for the success of streaming rights for live sports.”

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Filed Under: Newsline Edited: 11 January 2021 18:13

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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