Segev will join DAZN Group in the coming months from Entain (formerly GVC Holdings), a FTSE 100 sports betting and gaming company. He has a backgound in technology and proven experience in digital transformation at both Entain and previously Videobet and Playtech.
Rushton has served as DAZN group acting CEO since June 2020. Prior to that, he was chief revenue officer where he oversaw all market launches and revenue management functions. Rushton has held a number of key roles throughout his tenure with the company that contributed to its rapid growth within the sports media industry and, ultimately, the transition to streaming.
Commenting on the appointments, John Skipper, DAZN Group executive chairman, said: “This is an important moment for DAZN Group as we deepen our leadership team and ready the organisation for its next phase of growth.
“James has displayed tremendous leadership, navigating incredible challenges and achieving terrific results which have made us a stronger and more focused company.
“In Shay, we’re adding depth and fresh expertise to the team. He is recognised as one of the leading figures in online gaming and brings vast technology and operations experience to the role as well as an impressive track record in digital transformation”.
Segev added: “It is incredible to be given an opportunity to lead a business with global reach and ambition as well as the technology and resources to deliver sports to the world.
“This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience”.
Rushton said: “Having been intimately involved in DAZN since its conception, I am pleased and excited to welcome Shay and lead DAZN Group together as we enter the next exciting chapter in our evolution”.