Roku has been named as the No.1 smart TV OS sold in the United States and Canada.
NPD’s Weekly Retail Tracking Service has Roku TV holding a 38% market share in the United States and 31% in Canada. The figures are based on available data from January 5 through December 26, 2020.
In North America, a range of Roku TV sets have been sold ranging from 24-inch HD to 75-inch 4K HDR models.
“We are proud to power the smart TVs that are most frequently purchased in the United States and Canada. Every day we work to ensure our customers have the best TV experience and that means – ease of use, choice, endless entertainment and great value,” said Mustafa Ozgen, senior vice president of Account Acquisition at Roku.
The reference design is being used by TV OEM brands to produce sets at competitive price points. They feature voice compatibility for Alexa, Siri and Google Assistant-enabled smart devices, automatic software updates and audio integration.