According to the latest report published by Digital TV Research, South Africa will contribute a third of the region’s revenues by 2026, with Nigeria bringing in a further fifth.
Netflix accounted for 57% of the region’s SVOD subscribers at the end of last year. However, its share will fall to 44% by 2026 (6.26 million subscribers – but triple from 1.99 million in 2020).
Meanwhile, Disney is not expected to start in the region until 2022, although it will have 3.13 million paying subscribers by 2026.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Regional players Showmax and MyCanal have upped their game in face of this added competition. Both of these platforms have sister pay-TV companies. However, the SVOD platforms are emerging in their own right”.
For more information on the Africa OTT TV and Video Forecasts report, please contact Simon Murray, email@example.com, Tel: +44 20 8248 5051