TV ad spend in Poland amounted to PLN29.34 billion (€6.48 billion) in 2020.
This, according to data provided by Nielsen Audience Measurement and published by Wirtualne Media, was 2.65% less than in the previous year.
Polsat, which accounted for the highest figure, saw its TV ad revenues fall by 6.01% to PLN4.2 billion, while second placed TVN’s rose by 3.2% to PLN3.57 billion. Third placed TVP1 claimed PLN1.65 billion (-1.08%) and its sister channel TVP1 PLN1.59 billion (+0.75%).
Among other channels, the biggest growth in TV ad revenues was seen at TVN24 (+25.22%, to PLN642.7 million), TVP Seriale (+32.72%, to PLN469 million), Nick Jr (+36.29%, to PLN387.3 million) and Polsat News (+158.83% to PN279.8 million), while Nickelodeon (-35.98%, to PLN290 million) had the biggest loss.
