They allow operators to rapidly define and deploy competitive next-generation services, increasing operational management efficiency and delivering user experience enhancements to the consumer.
The recent consumer experience updates to MediaFirst include enriched content discovery, encompassing universal search, rich metadata, and advanced personalisation. These new features incorporate several new dynamically generated promotional rows, including a premium streaming service integration within the discover feed. This enables operators to offer the full pay-TV experience with live, VOD, time-shifted content, restart TV and Cloud DVR plus Multi-DRM, and packaging on the fly. It also allows consumers to watch anywhere and bookmark content across any device with Chromecast, Download & Go. At the same time, MediaFirst’s multi-tenant capabilities facilitate shared infrastructure costs and optimised operations.
Commenting on the developments, Raul Aldrey, chief product officer, MediaKind, said: “We are proud to roll out a host of competitive developments to our MediaFirst TV Platform and enable our broad, global customer base to create truly immersive consumer experiences. With the significant upgrades we’ve made recently to our cloud-native platform, our customers will be able to leverage the agility, scalability, and fast-to-market capabilities that MediaFirst offers. This highly advanced solution underlines our ongoing commitment towards enabling best-in-class features that captivate audiences worldwide”.