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8K Association strengthens performance specs

January 5, 2021 11.44 Europe/London By Julian Clover

The 8K Association has published an updated performance specification for its 8K Association Certified mark programme.

The cross-industry group says its 8K Association Certified programme will benefit from the newly adopted broader performance requirements applied to 8K TVs launching in the market starting this year.

In addition to the existing requirements for resolution, luminance, colour and connectivity standards, the 8K Association Certified logo program now recognises a broader set of video decoding standards that will promote the wider availability of 8K streaming content. In addition, the updated requirements ensure that 8K TVs enable access to advanced multi-dimensional surround sound formats for Home Cinema viewing.

“During this difficult time when a communal movie theater experience is not possible for many, the availability of big-screen TVs with super-sharp 8K resolution offers an alternative cinematic option at home,” said Dan Schinasi, Director of Product Planning at Samsung Electronics America. “With the 8K Association’s support in promoting standards that include audio-video performance and interface standards, we expect that more homes will choose 8K TVs and more 8K content will be soon available in those homes in the year ahead, offering an exceptional home theater experience.”

Established just two years ago, the 8KA has grown to encompass a broad membership of leading companies that represent all the different parts of the ecosystem.

The majority of 8K content can be found in Japan with plans to capture the Tokyo Olympics in the format, although many sets will upscale content.

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Filed Under: Newsline Tagged With: 8K Association Edited: 5 January 2021 11:44

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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